Catherine brings with her a touch of international class and luxury having spent over 12 years working for some of the world’s leading brands including Pernod Ricard owned Ballantine’s whisky, UBS and Airbus. read more
In response to questions received we’ve already created this article, written by WFCA’s Senior Strategic Planner Fiona Murdock, on the second screen phenomenon. She uncovered revealing insights into how people are watching TV and the additional media they consume simultaneously.
Next week, our Media Director Chris Wright will be answering your questions on e-commerce
Please post your questions by Monday 14th May via our Facebook & Twitter pages or in the comments section below.
You can follow the conversation on Twitter using the hashtag #WFCAQA
The company pitched their global eCRM business to a number of agencies with WFCA securing the win.
The project is part of a wider business objective to increase the dialogue with its huge customer base and will use the Agency’s Buying Journey™ model to create highly personalised and interactive bi-monthly e-newsletters for 1million + contacts in 21 countries and 13 languages. The Buying Journey™ is WFCA’s unique strategic model designed to establish the greatest point of influence for each transaction type and increase response rates by using key purchase barriers/levers to fine tune creative and content to optimise consumer relevance.
Fiona Murdock investigates the second screen phenomenon gripping the UK’s TV audience. read more
Digital is the way forward in 2012, according to the Best Awards. The annual prizegiving of the Marketing Agencies Association honoured the best British marketing campaigns of the year in a ceremony hosted by comedian Russell Kane – himself a former copywriter – at The Brewery, London, on 1 March.
The segment was in support of charity Help the Heroes and saw Top Gear presenters Jeremy Clarkson, Richard Hammond and James May race their modified mobility scooters against 3 wounded ex-servicemen up a rugged mountain on the Glanusk Estate in the Brecon Beacons, Wales. read more
WFCA has produced the in store campaign kit to ensure that no Budgens customers will be able to miss the activity. Following a customer journey model, we’ve taken the campaign externally through banners, window posters and the promotional door drop leaflet, and into store on gondola ends and pedestals. read more
The winning pitch saw WFCA and WBR combine their expertise in financial services and healthcare. It is also the first time Saga healthcare have worked with an external resource.
Nick Radley discusses how audiences need to be considered more as people, rather than segments.Our Planning Director and Joint MD was featured in The Guardian on Monday 9th January, 2012.
Check out the full article here.
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