January 26, 2012

Creative view Mats Persson: “Simple. And simply wonderful”

YouTube Preview Image

“When I saw this spot for the final episode of BBC’s The Frozen Planet, I was reminded of how true the old saying “simple ideas are the best ones” truly is.

Continue reading

January 19, 2012

Alpha Zeta mobile website now live

WFCA have launched Alpha Zeta’s first mobile friendly website in just under 2 weeks, to support their on-bottle QR code campaign.Each bottle within Alpha Zetas range now has a QR code on the label that encourages consumers to find out more about the wine they are drinking by scanning the label with their mobile phone. The mobile website includes more on the brand, wine specific tasting card information, awards and even food pairings. Plus the ability to explore the full Alpha Zeta range.

Client quote: “You guys are fantastic! Thanks so much for all your hard work! We all massively appreciate it.”

January 9, 2012

WFCA discuss marketing issues in The Guardian

Nick Radley, Planning Director and Joint MD at WFCA was featured in Monday’s Guardian (Monday 9th January, 2012) discussing how audiences need to be considered more as people, rather than segments.

Check out the full article here.

November 29, 2011

WFCA launches Multiyork Winter Sale awareness campaign

Integrated ad agency WFCA has created master furniture makers Multiyork’s 2011 Winter Sale campaign ‘Tailor–made just for you – Every sofa & every armchair.’ The campaign will consist of national and local press, in-store POS, 8pp brochure and an email campaign to their customer database. To kick-start the campaign an exclusive invite to their VIP preview event was mailed out to their current customers. Continue reading

November 28, 2011

WFCA launches Western Unions biggest media campaign of 2011

Leading regional ad agency WFCA are launching money transfer giant Western Union’s 2011 winter advertising campaign to promote the idea of giving cash as a gift.

The agency have planned and bought the campaign which utilises a combination of Outdoor, Press and Digital. A heavy-weight National 6 sheet poster campaign is running alongside activity in 164 shopping centres around the UK, and ads will also appear in the Metro newspaper and on metro.co.uk.

Alongside this, the creative work will be showcased on a number of large digital poster sites in Hammersmith. Continue reading

November 9, 2011

WFCA Launches Budgens Winter Radio Campaign

Integrated ad agency WFCA on Friday launched Budgens’ 2011 national winter campaign with a series of 20” radio spots.

The objectives of the campaign are to demonstrate helpful value through great one week deals and offers and continue building upon the brand image as the local convenient store right on your doorstep. Continue reading

November 1, 2011

WFCA appointed by Liberty Wines

WFCA have been appointed by Liberty Wines to create a brand new consumer and trade facing website for their Alpha Zeta wine brand as they look to increase the profile of the brand across all markets.Initially developed to meet the needs of the Independent and on-trade channels in the UK, Alpha Zeta is now being distributed to the US, Japan and throughout Europe.With previous experience working with alcohol brands including Beringer, Codorniu, Ruddles and Abbot Ale, WFCA were able to demonstrate their extensive knowledge in this sector and digital expertise, which helped secure the business.