WFCA client TGA were chosen to supply mobility scooters for a challenge on Sunday night’s (19/02/12) Top Gear programme on BBC2.
The segment was in support of charity Help the Heroes and saw Top Gear presenters Jeremy Clarkson, Richard Hammond and James May race their modified mobility scooters against 3 wounded ex-servicemen up a rugged mountain on the Glanusk Estate in the Brecon Beacons, Wales. Continue reading
What do you do if you have great distribution, enviable market share but a rate of sale issue?
An unloved, forgotten brand that languished amongst a wider portfolio. But we loved it.
We took Ruddles back to it’s county roots – but not some clichéd version of the country…the real country where farmers get cross and stuff gets killed. The Ruddles drinker knows the real country and understands and endorses the un-written rules that exist there and our campaign brings that to life.
Life for a premium brand in a commoditised sector is tough – you have to justify premiums and maintain listings against cheaper competition. Continue reading
Ella Valentine was generated by WFCA’s NPD program where we were looking for a way of increasing listings for Stonegate’s large eggs. Continue reading
When AXA came to us they had a problem of ‘empty awareness’.
People had heard of them but knew little more than that. Our ‘Plan’ campaign gave AXA a real problem solving role and by putting insight at the heart of the campaign neatly side-stepped the thorny issue of compliance.
Codorníu is the oldest and most successful cava brand in Spain.
However, in the UK it had low brand awareness, and many of those who were aware of the brand, didn’t know how to pronounce it! What’s more cava in the UK is often seen as a ‘cheap’ sparkling wine although in reality it is made in the same way as champagne. We developed a campaign that gave the brand a real sense of stature and a TV sponsorship strategy to tackle awareness head on. Continue reading
“When I saw this spot for the final episode of BBC’s The Frozen Planet, I was reminded of how true the old saying “simple ideas are the best ones” truly is.
Budgens is reiterating it’s commitment to value with the second phase of a major price cutting strategy and the launch of Tesco Price Match across hundreds of big brands, a huge opportunity reflecting a £13 million investment in the business. Continue reading
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