What do you do if you have great distribution, enviable market share but a rate of sale issue?
February 7, 2012
Category Archives: Case Studies
February 6, 2012
Ruddles
An unloved, forgotten brand that languished amongst a wider portfolio. But we loved it.
We took Ruddles back to it’s county roots – but not some clichéd version of the country…the real country where farmers get cross and stuff gets killed. The Ruddles drinker knows the real country and understands and endorses the un-written rules that exist there and our campaign brings that to life.
February 3, 2012
Clarence Court
Life for a premium brand in a commoditised sector is tough – you have to justify premiums and maintain listings against cheaper competition. Continue reading
February 3, 2012
Ella Valentine
Ella Valentine was generated by WFCA’s NPD program where we were looking for a way of increasing listings for Stonegate’s large eggs. Continue reading
January 30, 2012
AXA
When AXA came to us they had a problem of ‘empty awareness’.
People had heard of them but knew little more than that. Our ‘Plan’ campaign gave AXA a real problem solving role and by putting insight at the heart of the campaign neatly side-stepped the thorny issue of compliance.
January 27, 2012
Codorniu
Codorníu is the oldest and most successful cava brand in Spain.
However, in the UK it had low brand awareness, and many of those who were aware of the brand, didn’t know how to pronounce it! What’s more cava in the UK is often seen as a ‘cheap’ sparkling wine although in reality it is made in the same way as champagne. We developed a campaign that gave the brand a real sense of stature and a TV sponsorship strategy to tackle awareness head on. Continue reading
January 19, 2012
The Perfume Shop
People didn’t really understand The Perfume Shop. Looking like a discount store with an open format lead many to ignore it or even assume that the products were ‘hooky’. A broad awareness campaign that took TPS onto TV for the first time as well as interruptive media such as city bins allowed us to establish TPS’ role – making it really easy to get great fragrances. Focussing on the critical Christmas trading period we saw an 11x sales uplift.
January 19, 2012
Multiyork
Multiyork has a great story to tell, trouble was it wasn’t telling it. Caught in the trap of me-too advertising all it did was highlight product and price and engendered no sense of the Multiyork difference. And Mutiyork really have a difference – a degree of tailoring other high street retailers can only dream about. We encapsulated this benefit and gave a Multiyork a really differentiated role in life.
January 18, 2012
Bathstore
We put Bathstore on the map. We did this by identifying and then capitalising on a gap in the market between the DIY sheds and small, independent chains/independents. We also gave them a reason to exist – to make great quality, stylish bathrooms available to all. We then used a full media strategy to drive everyone round/through the buying journey.
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