Life for a premium brand in a commoditised sector is tough – you have to justify premiums and maintain listings against cheaper competition. Continue reading
February 3, 2012
Category Archives: Digital
February 3, 2012
Ella Valentine
Ella Valentine was generated by WFCA’s NPD program where we were looking for a way of increasing listings for Stonegate’s large eggs. Continue reading
January 30, 2012
AXA
When AXA came to us they had a problem of ‘empty awareness’.
People had heard of them but knew little more than that. Our ‘Plan’ campaign gave AXA a real problem solving role and by putting insight at the heart of the campaign neatly side-stepped the thorny issue of compliance.
January 27, 2012
Codorniu
Codorníu is the oldest and most successful cava brand in Spain.
However, in the UK it had low brand awareness, and many of those who were aware of the brand, didn’t know how to pronounce it! What’s more cava in the UK is often seen as a ‘cheap’ sparkling wine although in reality it is made in the same way as champagne. We developed a campaign that gave the brand a real sense of stature and a TV sponsorship strategy to tackle awareness head on. Continue reading
January 19, 2012
Alpha Zeta mobile website now live
WFCA have launched Alpha Zeta’s first mobile friendly website in just under 2 weeks, to support their on-bottle QR code campaign.Each bottle within Alpha Zetas range now has a QR code on the label that encourages consumers to find out more about the wine they are drinking by scanning the label with their mobile phone. The mobile website includes more on the brand, wine specific tasting card information, awards and even food pairings. Plus the ability to explore the full Alpha Zeta range.Client quote: “You guys are fantastic! Thanks so much for all your hard work! We all massively appreciate it.”
January 18, 2012
Bathstore
We put Bathstore on the map. We did this by identifying and then capitalising on a gap in the market between the DIY sheds and small, independent chains/independents. We also gave them a reason to exist – to make great quality, stylish bathrooms available to all. We then used a full media strategy to drive everyone round/through the buying journey.
December 8, 2011
Codorniu e-CRM programme launches
Codorníu, one of the UK’s biggest selling brands of Spanish sparkling wine (cava), has released its first e-newsletter to members of its new Club Codorníu Exclusivo as part of a new eCRM campaign. Continue reading
November 28, 2011
WFCA launches Western Union’s biggest media campaign of 2011
Leading regional advertising agency WFCA are launching money transfer giant Western Union’s 2011 winter advertising campaign to promote the idea of giving cash as a gift.
The agency have planned and bought the campaign which utilises a combination of Outdoor, Press and Digital. A heavy-weight National 6 sheet poster campaign is running alongside activity in 164 shopping centres around the UK, and ads will also appear in the Metro newspaper and on metro.co.uk.
Alongside this, the creative work will be showcased on a number of large digital poster sites in Hammersmith. Continue reading
July 19, 2011
WFCA demonstrate digital expertise on MAA panel
WFCA were recently involved in the week long Marketing 4 Start Up Britain conference in association with the Marketing Agencies Association (MAA). Continue reading
July 13, 2011
WFCA designs and builds multi-lingual e-CRM project for Western Union
As part of Western Union’s ongoing commitment to communicate regularly to its customer base in Europe and CIS, the company tasked Integrated Agency WFCA to design and build its quarterly e-newsletters which are sent to approximately 270,000 Western Union customers in 14 countries. More than 140 different versions have been produced in order to cover 12 languages and allow personalised content by country and customer segmentation.
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