When AXA came to us they had a problem of ‘empty awareness’.
People had heard of them but knew little more than that. Our ‘Plan’ campaign gave AXA a real problem solving role and by putting insight at the heart of the campaign neatly side-stepped the thorny issue of compliance.
We put Bathstore on the map. We did this by identifying and then capitalising on a gap in the market between the DIY sheds and small, independent chains/independents. We also gave them a reason to exist – to make great quality, stylish bathrooms available to all. We then used a full media strategy to drive everyone round/through the buying journey.
Leading regional advertising agency WFCA are launching money transfer giant Western Union’s 2011 winter advertising campaign to promote the idea of giving cash as a gift.
The agency have planned and bought the campaign which utilises a combination of Outdoor, Press and Digital. A heavy-weight National 6 sheet poster campaign is running alongside activity in 164 shopping centres around the UK, and ads will also appear in the Metro newspaper and on metro.co.uk.
Alongside this, the creative work will be showcased on a number of large digital poster sites in Hammersmith. Continue reading
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