An unloved, forgotten brand that languished amongst a wider portfolio. But we loved it.
We took Ruddles back to it’s county roots – but not some clichéd version of the country…the real country where farmers get cross and stuff gets killed. The Ruddles drinker knows the real country and understands and endorses the un-written rules that exist there and our campaign brings that to life.
Budgens is reiterating it’s commitment to value with the second phase of a major price cutting strategy and the launch of Tesco Price Match across hundreds of big brands, a huge opportunity reflecting a £13 million investment in the business. Continue reading
People didn’t really understand The Perfume Shop. Looking like a discount store with an open format lead many to ignore it or even assume that the products were ‘hooky’. A broad awareness campaign that took TPS onto TV for the first time as well as interruptive media such as city bins allowed us to establish TPS’ role – making it really easy to get great fragrances. Focussing on the critical Christmas trading period we saw an 11x sales uplift.
We put Bathstore on the map. We did this by identifying and then capitalising on a gap in the market between the DIY sheds and small, independent chains/independents. We also gave them a reason to exist – to make great quality, stylish bathrooms available to all. We then used a full media strategy to drive everyone round/through the buying journey.
Integrated advertising agency WFCA has created master furniture makers Multiyork’s 2011 winter sale campaign ‘Tailor–made just for you – Every sofa & every armchair.’ The campaign will consist of national and local press, in-store POS, 8pp brochure and an email campaign to their customer database. To kick-start the campaign an exclusive invite to their VIP preview event was mailed out to their current customers. Continue reading
Zip, Europe’s leading firelighter and ignition brand, is unveiling its new “Zip Loves Fire” winter TV, press and POS campaign.
WFCA has created the campaign, working with Prime Focus London, the visual entertainment services company, who have most recently worked on Avatar. The team developed the creative with the vision of having a strong, vivid mesmerizing look of incandescent flames against a black background. This was brought to life with CGI icons representing key messages from the campaign to simply demonstrate Zip’s expertise and product advantages.
The TV adverts feature Zip’s new Croí Na Tine firelog and Original High Performance firelighters. The campaign, which breaks in Ireland on the 1st November during The Apprentice on TV3 and will air throughout November and December, forms part of the brand’s on-going mission to drive growth in the firelighter and ignition category. It is planned to run internationally in 2011.
Firelighter TV advert:
Firelog TV advert:
Print versions of the ad are appearing in trade press and stores, running in parallel with an on-pack promotion where consumers have the chance to win their mortgage paid off up to the value of €250,000!
Terry Coates, Managing Director of Standard Brands, comments:
“Consumers are lighting more real fires and charcoal barbecues, and need reliable, quality products they can trust. The “Zip Loves Fire” campaign not only informs consumers of the key benefits of our products in a captivating way, but also allows us to share our passion for what we do. The simple yet effective style of the adverts also makes the campaign ideally suited for an international rollout and provides a fantastic opportunity to grow the Zip brand.”
Key players involved in the making of the ad include:
Client: Terry Coates, Managing Director, Simon Bullen Marketing & Business Development Director, Katie Howard, Brand and Promotions Manager
Agency: WFCA Integrated Ltd
Creative Team: Linda Holland, Charlie Harris
Agency Planning Director: Nick Radley
Agency Producer: Emma Johnston
Agency Account Director: Symone Beard
Media Planning/Buying Agency: : WFCA Integrated Ltd
Media Buyer: Martin Dewhurst
Production Company: Amazing Spectacles
Director: Martyn Pick
Producer: Jules Pye
Senior Animator: Andi Farhall @ Prime Focus London
Senior Flame Operator: Hani AlYousif @ Prime Focus London
The Perfume Shop, the UK’s largest specialist fragrance retailer with 177 stores in the UK and Ireland, is debuting on national TV at Valentine’s – following record sales at Christmas.
WFCA, the full-service advertising agency created, planned and bought the £300K campaign, which is a re-work of the hugely successful Christmas theme: “Our Gift to You”. In a retail environment that’s still very much centred around giving consumers value for money their half price promotion and great discounts on other Valentine’s gifts such as teddy bears and chocolates re-enforces The Perfume Shop’s commitment to making gifting easy.
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