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WFCA LAUNCHES MULTIYORK WINTER SALE AWARENESS CAMPAIGN
29th November 2011 – 9:29 am
WFCA have created master furniture makers Multiyork’s 2011 winter sale campaign ‘Tailor–made just for you – Every sofa & every armchair.’
The campaign will consist of national and local press, in-store POS, 8pp brochure and an email campaign to their customer database. To kick-start the campaign an exclusive invite to their VIP preview event was mailed out to their current customers. read more
WESTERN UNION’S BIGGEST MEDIA CAMPAIGN OF 2011
28th November 2011 – 9:27 am
Leading regional advertising agency WFCA have planned and bought the media for money transfer giant Western Union’s 2011 winter advertising campaign to promote the idea of giving cash as a gift.
The agency launched the campaign which utilises a combination of outdoor, press and digital. A heavy-weight National 6 sheet poster campaign is running alongside activity in 164 shopping centres around the UK, and ads will also appear in the Metro newspaper and on metro.co.uk.
WELCOME LIBERTY WINES: OUR NEW CLIENT!
1st November 2011 – 3:16 pm
WFCA have been appointed by Liberty Wines to create a brand new consumer and trade facing website for their Alpha Zeta wine brand as they look to increase the profile of the brand across all markets.
Initially developed to meet the needs of the Independent and on-trade channels in the UK, Alpha Zeta is now being distributed to the US, Japan and throughout Europe.
With previous experience working with alcohol brands including Beringer, Codorniu, Ruddles and Abbot Ale, WFCA were able to demonstrate their extensive knowledge in this sector and digital expertise, which helped secure the business.
Award winning creative work
7th May 2011 – 3:16 pm
We’re delighted that our work for Clarence Court won an award at this year’s Roses Advertising Awards. It’s sitting proudly alongside the others we’ve picked up over the last few years. But we’re even more delighted that their eggs are flying off the shelves! If your brand could do with a bit of that, call us.
Multiyork launches new winter brand campaign
30th November 2010 – 3:23 pm
Multiyork, the retailers of tailor-made sofas handcrafted in Norfolk, has launched a brand campaign which it hopes will attract a whole new audience.
The new campaign, developed by integrated agency WFCA, reflects the connection people have with their Multiyork sofa, which has been tailored to them from dozens of styles, thousands of fabrics, and a choice of widths, depths and comfort settings.
Zip Loves Fire
10th November 2010 – 3:40 pm
Zip, Europe’s leading firelighter and ignition brand, is unveiling its new “Zip Loves Fire” winter TV, press and POS campaign.
WFCA has created the campaign, working with Prime Focus London, the visual entertainment services company, who have most recently worked on Avatar. The team developed the creative with the vision of having a strong, vivid mesmerizing look of incandescent flames against a black background. This was brought to life with CGI icons representing key messages from the campaign to simply demonstrate Zip’s expertise and product advantages.
The TV adverts feature Zip’s new Croí Na Tine firelog and Original High Performance firelighters. The campaign, which breaks in Ireland on the 1st November during The Apprentice on TV3 and will air throughout November and December, forms part of the brand’s on-going mission to drive growth in the firelighter and ignition category. It is planned to run internationally in 2011.
Firelighter TV advert:
read more
Clarence Court ready new campaign
20th October 2010 – 3:42 pm
WFCA, the full service agency, has been appointed to relaunch upmarket egg brand, Clarence Court, after the brand’s recent appointment of its new Marketing Director, Vicki Hazel. Historically trading from farming credentials, Hazel has transformed Clarence Court into a foodie favourite, recommended by celebrity chefs and named on their menus. With a range including hen, goose, duck, pheasant and ostrich eggs, distribution spans Asda, Morrison’s, Sainsbury’s and Waitrose as well as Harrods, Selfridges and Fortnum and Mason foodhalls.
Click on the other birds below to enlarge the images:
WFCA was briefed to develop a new campaign for the brand, communicating the products’ superior taste to an increasingly sophisticated foodie audience. The above the line campaign launches in press in October, heroing “fabulous eggs by fabulous birds”. According to Greg Phitidis, WFCA’s Creative Director “The eggs come from bird breeds such as Burford Brown hens and Old Cotswold Legbars which is why they taste better. In this campaign we have shot them in a way which makes them look beautiful and glamourous, capturing their unique character and positioning Clarence Court as everyday but truly special.”
The campaign is supported by new packaging and a completely new website which features recipes and video content from the brand’s celebrity ambassador Mark Hix. The website goes live this week and includes “behind the scenes” footage of the “fabulous” photo shoot. Clarence Court has also recently appointed PR agency 84 Buckingham Road who have been tasked with championing the brand’s foodie credentials in consumer press.
Clarence Court’s Marketing Director Vicki Hazel, who can be seen in the behind the scenes video, said “I wanted to move Clarence Court on from a farming brand to a foodie brand as our eggs are the best tasting eggs on the market. The advertising is stunning and shows our eggs aren’t from the average free range hen and will taste better as a result. There is also some nervousness around usage of speciality egg so education on the website and in PR is key to our campaign. Mark Hix will add premium foodie credentials to our brand and, with his seasonal knowledge, will ensure our recipes are spot on for the time of year.”
Dream Doors scoops double award
29th April 2010 – 4:51 pm
Kitchen facelift company Dream Doors, has picked up two honours for ‘Best Print Advert’ and ‘Best Overall Marketing Campaign’ at this year’s Franchise Marketing Awards.
Created by WFCA, Dream Doors’ Enjoy the fruits. Without the labour advert, which featured in The Sun, secured the award for ‘Best Print Advert’. At the same time ‘Best Overall Marketing Campaign’ was awarded for the company’s consistent efforts in reaching out to its franchisees’ target audience through a host of media channels, including regional and national television – all planned and booked by WFCA. read more
WFCA April fool’s – GOT YOU!
1st April 2010 – 4:57 pm
WFCA, the full-service advertising and marketing agency, has created some April Fool’s communications for two of their clients, YAZOO and Bathstore.
Symone Beard, Senior Account Manager said: “We are always striving to come up with creative, fun and proactive ideas for our Clients and April Fool’s seemed like the perfect brief. To make the brief even more fun and integrated we decided to get all of the Agency involved and held an internal competition to come up with the best April Fool’s gags.”
YAZOO, the UK’s favourite milkshake brand, has recently launched their second phase of the “Milk Shaken Up” campaign, which ties the brand in perfectly with April Fool’s.
Charlie Harris, Senior Copywriter said: “We wanted something that seemed believable and zebra is exotic and interesting, plus the striped packaging was black and white like a cow. Apparently David Gest drinks Zebra milk, so it must be alright!”
Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide:
Mats Persson, Art Director said: “To come up with the idea, I was trying to think of the LEAST likely ‘product news’ announcement ever to come out of Bathstore. This led me quite quickly in the direction of 70′s Avocado green bathrooms… balanced against this it had to be something that could almost be true. So I came up with a ‘new’ way of doing Retro (with new versions of The Mini and Fiat 500 etc being all the rage) so with other words it had be the shape and not the colour being Avocado = the twist.”
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