When AXA came to us they had a problem of ‘empty awareness’.
People had heard of them but knew little more than that. Our ‘Plan’ campaign gave AXA a real problem solving role and by putting insight at the heart of the campaign neatly side-stepped the thorny issue of compliance.
People didn’t really understand The Perfume Shop. Looking like a discount store with an open format lead many to ignore it or even assume that the products were ‘hooky’. A broad awareness campaign that took TPS onto TV for the first time as well as interruptive media such as city bins allowed us to establish TPS’ role – making it really easy to get great fragrances. Focussing on the critical Christmas trading period we saw an 11x sales uplift.
We put Bathstore on the map. We did this by identifying and then capitalising on a gap in the market between the DIY sheds and small, independent chains/independents. We also gave them a reason to exist – to make great quality, stylish bathrooms available to all. We then used a full media strategy to drive everyone round/through the buying journey.
Integrated advertising agency WFCA has created master furniture makers Multiyork’s 2011 winter sale campaign ‘Tailor–made just for you – Every sofa & every armchair.’ The campaign will consist of national and local press, in-store POS, 8pp brochure and an email campaign to their customer database. To kick-start the campaign an exclusive invite to their VIP preview event was mailed out to their current customers. Continue reading
YAZOO, the UK’s favourite milkshake brand, is launching a new MP3 download on-pack promotion, as part of its heavyweight £4.5 million marketing campaign. The promotion will run across 14 million 200ml cluster packs and 500g single serve from August, and offers consumers the chance to exchange one code for a free music download with every purchase.
The new YAZOO on-pack promotion is in partnership with the pioneer of digital music, Napster and was managed by TLC.
WFCA has designed the new promotional bottles that feature the promotion, along with POS, press and digital activity including emails to existing customers to launch the promotion.
Promotional bottles will be launched in August and the designs will run across 14 million YAZOO 200ml cluster packs or 500g single serve bottles.
Greg the Creative Director comments:
“It’s always a challenge integrating on pack promos with the brand, but this one just seemed to come together perfectly and reinforces Yazoo’s positioning of Milk Shaken Up. The O’s of Yazoo are replaced by speakers that are bouncing out a beat as a silhouetted figure boogies away. It’s cool, fun, energetic, and just like the milkshake, will hit the spot with teens and young adults.”
Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide, is launching a £1.3 million May Sale campaign advertising up to 50% off its products.
WFCA, the full-service advertising and marketing agency, has created, planned and bought the TV, press, leaflet and POS to emphasize Bathstore’s total dedication to helping customers create their dream bathrooms. The campaign also highlights Bathstore’s expertise and service offering combined with strength of product design and quality all encompassed in the Sale line ‘We make beautiful simple’, reassuring customers that at Bathstore, buying a Bathroom does not have to be complicated. Continue reading
Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide, is launching their Spring promotion where ‘All things are bright and beautiful’. Bathstore have up to 50% off 100′s of products and 20% off everything else in their catalogue.
WFCA, the full-service advertising and marketing agency, has created, planned and bought the TV, press, leaflet inserts and POS to emphasize Bathstore’s total dedication to inspirational bathrooms. Continue reading
Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide, is launching a £1.5 million January Sale campaign advertising up to 50% off its products.
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