We put Bathstore on the map. We did this by identifying and then capitalising on a gap in the market between the DIY sheds and small, independent chains/independents. We also gave them a reason to exist – to make great quality, stylish bathrooms available to all. We then used a full media strategy to drive everyone round/through the buying journey.
Integrated advertising agency WFCA on Friday launched Budgens’ 2011 national winter campaign with a series of 20” radio spots.
The objectives of the campaign are to demonstrate helpful value through great one week deals and offers and continue building upon the brand image as the local convenient store right on your doorstep. Continue reading
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