When AXA came to us they had a problem of ‘empty awareness’.
People had heard of them but knew little more than that. Our ‘Plan’ campaign gave AXA a real problem solving role and by putting insight at the heart of the campaign neatly side-stepped the thorny issue of compliance.
Codorníu is the oldest and most successful cava brand in Spain.
However, in the UK it had low brand awareness, and many of those who were aware of the brand, didn’t know how to pronounce it! What’s more cava in the UK is often seen as a ‘cheap’ sparkling wine although in reality it is made in the same way as champagne. We developed a campaign that gave the brand a real sense of stature and a TV sponsorship strategy to tackle awareness head on. Continue reading
People didn’t really understand The Perfume Shop. Looking like a discount store with an open format lead many to ignore it or even assume that the products were ‘hooky’. A broad awareness campaign that took TPS onto TV for the first time as well as interruptive media such as city bins allowed us to establish TPS’ role – making it really easy to get great fragrances. Focussing on the critical Christmas trading period we saw an 11x sales uplift.
We put Bathstore on the map. We did this by identifying and then capitalising on a gap in the market between the DIY sheds and small, independent chains/independents. We also gave them a reason to exist – to make great quality, stylish bathrooms available to all. We then used a full media strategy to drive everyone round/through the buying journey.
Leading Spanish sparkling wine producer, Codorníu, will be featuring on UK TV screens for the first time after securing a sponsorship deal with new Channel 4 food series, ‘The Secret Supper Club’.
The series, which is hosted by renowned food and drink expert, Olly Smith, will run for 10 weeks and air on February 5th 2011, following ‘Come Dine with Me’ on Saturday afternoons and reaching an estimated 8m adults †. Continue reading
Full service advertising agency WFCA, has created Budgens’ biggest marketing campaign to date, with the community retailer returning to TV screens for the first time in almost a decade.
The ‘All Star Budgens Christmas’ campaign centres around a traditional Christmas show, with the TV commercial transporting consumers to a festive Victorian-style theatre setting. Here, the half price or better offers are bought to life with beautiful product shots and elegant styling. The stars of the show are the Champagne, Cava, British joints and smoked salmon, and the Budgens independent owners who are at the heart of their local communities. Continue reading
Zip, Europe’s leading firelighter and ignition brand, is unveiling its new “Zip Loves Fire” winter TV, press and POS campaign.
WFCA has created the campaign, working with Prime Focus London, the visual entertainment services company, who have most recently worked on Avatar. The team developed the creative with the vision of having a strong, vivid mesmerizing look of incandescent flames against a black background. This was brought to life with CGI icons representing key messages from the campaign to simply demonstrate Zip’s expertise and product advantages.
The TV adverts feature Zip’s new Croí Na Tine firelog and Original High Performance firelighters. The campaign, which breaks in Ireland on the 1st November during The Apprentice on TV3 and will air throughout November and December, forms part of the brand’s on-going mission to drive growth in the firelighter and ignition category. It is planned to run internationally in 2011.
Firelighter TV advert:
Firelog TV advert:
Print versions of the ad are appearing in trade press and stores, running in parallel with an on-pack promotion where consumers have the chance to win their mortgage paid off up to the value of €250,000!
Terry Coates, Managing Director of Standard Brands, comments:
“Consumers are lighting more real fires and charcoal barbecues, and need reliable, quality products they can trust. The “Zip Loves Fire” campaign not only informs consumers of the key benefits of our products in a captivating way, but also allows us to share our passion for what we do. The simple yet effective style of the adverts also makes the campaign ideally suited for an international rollout and provides a fantastic opportunity to grow the Zip brand.”
Key players involved in the making of the ad include:
Client: Terry Coates, Managing Director, Simon Bullen Marketing & Business Development Director, Katie Howard, Brand and Promotions Manager
Agency: WFCA Integrated Ltd
Creative Team: Linda Holland, Charlie Harris
Agency Planning Director: Nick Radley
Agency Producer: Emma Johnston
Agency Account Director: Symone Beard
Media Planning/Buying Agency: : WFCA Integrated Ltd
Media Buyer: Martin Dewhurst
Production Company: Amazing Spectacles
Director: Martyn Pick
Producer: Jules Pye
Senior Animator: Andi Farhall @ Prime Focus London
Senior Flame Operator: Hani AlYousif @ Prime Focus London
WFCA’s latest work for Yazoo, which features a cow being fired from a cannon, is continuing to impress industry judges. Following Gold at the Fresh Awards, it has now scooped Bronze at the Roses, in the category for best 30-second TV commercial.
The advert, which hit UK TV screens over February of this year, was supported by on-pack promotions and social media activity as part of the brand’s ongoing mission to drive growth in the UK flavoured milk category.
With the award season on the horizon, WFCA are hoping for further glory for the now, famous flying cow.
Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide, is launching a £1.3 million May Sale campaign advertising up to 50% off its products.
WFCA, the full-service advertising and marketing agency, has created, planned and bought the TV, press, leaflet and POS to emphasize Bathstore’s total dedication to helping customers create their dream bathrooms. The campaign also highlights Bathstore’s expertise and service offering combined with strength of product design and quality all encompassed in the Sale line ‘We make beautiful simple’, reassuring customers that at Bathstore, buying a Bathroom does not have to be complicated. Continue reading
WFCA’s Creative Director Greg Phitidis had his say on the matter when interviewed recently on BBC Radio Kent’s Breakfast Show.
Giving an insiders point of view, Greg explains why humour is so effective for engaging audiences, and specifically, how it was used to bring a certain meerkat to cult-status.
Hear the full radio interview below:
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