Television

WFCA launches Bathstore’s £1.3 million may sale campaign

29th April 2010 – 4:47 pm

[tube]http://www.youtube.com/watch?v=MSOh57hIUwM[/tube]

Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide, is launching a £1.3 million May Sale campaign advertising up to 50% off its products.

WFCA, the full-service advertising and marketing agency, has created, planned and bought the TV, press, leaflet and POS to emphasize Bathstore’s total dedication to helping customers create their dream bathrooms. The campaign also highlights Bathstore’s expertise and service offering combined with strength of product design and quality all encompassed in the Sale line ‘We make beautiful simple’, reassuring customers that at Bathstore, buying a Bathroom does not have to be complicated. read more »

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What makes a good TV ad?

8th April 2010 – 4:53 pm

WFCA’s Creative Director Greg Phitidis had his say on the matter when interviewed recently on BBC Radio Kent’s Breakfast Show.

Giving an insiders point of view, Greg explains why humour is so effective for engaging audiences, and specifically, how it was used to bring a certain meerkat to cult-status.

Hear the full radio interview below:

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WFCA launches Bathstore’s spring promotion

23rd March 2010 – 5:41 pm

Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide, is launching their Spring promotion where ‘All things are bright and beautiful’. Bathstore have up to 50% off 100′s of products and 20% off everything else in their catalogue.

WFCA, the full-service advertising and marketing agency, has created, planned and bought the TV, press, leaflet inserts and POS to emphasize Bathstore’s total dedication to inspirational bathrooms. read more »

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The Perfume Shop Valentine’s Day campaign

4th February 2010 – 5:47 pm

The Perfume Shop, the UK’s largest specialist fragrance retailer with 177 stores in the UK and Ireland, is debuting on national TV at Valentine’s – following record sales at Christmas.

WFCA, the full-service advertising agency created, planned and bought the £300K campaign, which is a re-work of the hugely successful Christmas theme: “Our Gift to You”. In a retail environment that’s still very much centred around giving consumers value for money their half price promotion and great discounts on other Valentine’s gifts such as teddy bears and chocolates re-enforces The Perfume Shop’s commitment to making gifting easy.

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WFCA launches Bathstore’s £1.5 million Jan sale campaign

24th December 2009 – 5:50 pm

Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide, is launching a £1.5 million January Sale campaign advertising up to 50% off its products.

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Number 1 milkshake announces £4.5 million marketing campaign

24th December 2009 – 5:50 pm

How better to make the most natural milkshake drink than to fire a cow out of a cannon?

YAZOO, the UK’s favourite milkshake brand, has this week unveiled a new heavyweight £4.5m advertising campaign.

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Perfume Shop Unveils Xmas campaign

30th November 2009 – 5:54 pm

The Perfume Shop, the UK’s largest specialist fragrance retailer with 177 stores in the UK and Ireland, are set to disprove the theory that sequels are never as good, following their successful TV debut in 2008 with a bigger and better Christmas campaign.

WFCA, the full-service advertising agency created, planned and bought the £1.5m campaign, which centres on the concept: “Our Gift to You”. In a tough retail environment their 60% off promotion throughout November and December is The Perfume Shop’s Christmas gift to the consumer and re-enforces their commitment to delivering ‘Designer Perfumes at Desirable Prices’. read more »

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