Budgens is reiterating it’s commitment to value with the second phase of a major price cutting strategy and the launch of Tesco Price Match across hundreds of big brands, a huge opportunity reflecting a £13 million investment in the business. Continue reading
Nick Radley, Planning Director and Joint MD at WFCA was featured in Monday’s Guardian (Monday 9th January, 2012) discussing how audiences need to be considered more as people, rather than segments.
Check out the full article here.
Codorníu, one of the UK’s biggest selling brands of Spanish sparkling wine (cava), has released its first e-newsletter to members of its new Club Codorníu Exclusivo as part of a new eCRM campaign. Continue reading
Integrated ad agency WFCA has created master furniture makers Multiyork’s 2011 Winter Sale campaign ‘Tailor–made just for you – Every sofa & every armchair.’ The campaign will consist of national and local press, in-store POS, 8pp brochure and an email campaign to their customer database. To kick-start the campaign an exclusive invite to their VIP preview event was mailed out to their current customers. Continue reading
Leading regional ad agency WFCA are launching money transfer giant Western Union’s 2011 winter advertising campaign to promote the idea of giving cash as a gift.
The agency have planned and bought the campaign which utilises a combination of Outdoor, Press and Digital. A heavy-weight National 6 sheet poster campaign is running alongside activity in 164 shopping centres around the UK, and ads will also appear in the Metro newspaper and on metro.co.uk.
Alongside this, the creative work will be showcased on a number of large digital poster sites in Hammersmith. Continue reading
Integrated ad agency WFCA on Friday launched Budgens’ 2011 national winter campaign with a series of 20” radio spots.
The objectives of the campaign are to demonstrate helpful value through great one week deals and offers and continue building upon the brand image as the local convenient store right on your doorstep. Continue reading
Integrated ad agency Group WFCA has acquired Tunbridge Wells based Williams Blake Reay (WBR), a leading specialist healthcare agency. Continue reading
WFCA have firmly established expertise in the grey market by winning the media and creative account for TGA, the UK’s leading manufacturer and distributor of Mobility Scooters. With previous experience working with Help the Aged and AGE UK WFCA were able to demonstrate extensive knowledge in this niche sector, which helped secure the business. Continue reading
WFCA were recently involved in the week long Marketing 4 Start Up Britain conference in association with the Marketing Agencies Association (MAA). Continue reading
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