WFCA, Codorníu’s advertising agency, has created the eCRM program to help build relationships with consumers and encourage brand loyalty.
The campaign will consist of national and local press, in-store POS, 8pp brochure and an email campaign to their customer database. To kick-start the campaign an exclusive invite to their VIP preview event was mailed out to their current customers. read more
The agency launched the campaign which utilises a combination of outdoor, press and digital. A heavy-weight National 6 sheet poster campaign is running alongside activity in 164 shopping centres around the UK, and ads will also appear in the Metro newspaper and on metro.co.uk.
The objectives of the campaign are to demonstrate helpful value through great one week deals and offers and continue building upon the brand image as the local convenient store right on your doorstep. read more
Initially developed to meet the needs of the Independent and on-trade channels in the UK, Alpha Zeta is now being distributed to the US, Japan and throughout Europe.
With previous experience working with alcohol brands including Beringer, Codorniu, Ruddles and Abbot Ale, WFCA were able to demonstrate their extensive knowledge in this sector and digital expertise, which helped secure the business.
Founded in 1995, WBR retains a strong market position for the promotion of products and services in all sectors of the healthcare market including prescription medicines, OTC and patient education material. WBR is best-known for its work on Sudocrem, the nation’s favourite nappy rash cream and the UK launch of Flomax. read more
Who we are
Registered in England & Wales - No. 03754672 - VAT 653 1950 37
Vale House, Clarence Road, Tunbridge Wells, Kent, TN1 1HE
Tel: 01892 511085 - Fax: 01892 512180
© Copyright 2012 WFCA Plc