An unloved, forgotten brand that languished amongst a wider portfolio. But we loved it.
We took Ruddles back to it’s county roots – but not some clichéd version of the country…the real country where farmers get cross and stuff gets killed. The Ruddles drinker knows the real country and understands and endorses the un-written rules that exist there and our campaign brings that to life.
Codorníu is the oldest and most successful cava brand in Spain.
However, in the UK it had low brand awareness, and many of those who were aware of the brand, didn’t know how to pronounce it! What’s more cava in the UK is often seen as a ‘cheap’ sparkling wine although in reality it is made in the same way as champagne. We developed a campaign that gave the brand a real sense of stature and a TV sponsorship strategy to tackle awareness head on. Continue reading
Codorníu, one of the UK’s biggest selling brands of Spanish sparkling wine (cava), has released its first e-newsletter to members of its new Club Codorníu Exclusivo as part of a new eCRM campaign. Continue reading
Leading Spanish sparkling wine producer, Codorníu, will be featuring on UK TV screens for the first time after securing a sponsorship deal with new Channel 4 food series, ‘The Secret Supper Club’.
The series, which is hosted by renowned food and drink expert, Olly Smith, will run for 10 weeks and air on February 5th 2011, following ‘Come Dine with Me’ on Saturday afternoons and reaching an estimated 8m adults †. Continue reading
WFCA have landed the Codorníu UK creative and media advertising account.
The Tunbridge Wells-based agency will handle strategic planning, creative and all UK on-and-offline Media Planning and Buying, and has been tasked with driving brand awareness and loyalty for the UK’s number one sparkling wine brand.
Jo Sorenson, Codorníu’s UK Brand Manager, said: “We are delighted to be investing in a new creative campaign for Codorníu. It is great to work with an agency which so clearly understands our brand and we are excited about the creative ideas we are seeing in our planning meetings.”
Michael Richards, WFCA plc’s CEO, said: “Codorníu is a brand with a fantastic heritage and it is in an excellent position to build on its rightful position as the leading sparkling wine brand in the UK. We’re really excited about working with Codorníu and helping them cement their number one position in the UK.”
Codorníu is owned by Grupo Codorníu, one of the world’s oldest family-owned businesses, based in Barcelona. The Codorníu family started making wine in 1551 and in 1872 were the first to produce cava. Today, the group has the largest vineyard holding in Spain and owns 10 wineries in Spain, Argentina and the US. The UK office was established in 1997 and is located in Tunbridge Wells.
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