When AXA came to us they had a problem of ‘empty awareness’.
People had heard of them but knew little more than that. Our ‘Plan’ campaign gave AXA a real problem solving role and by putting insight at the heart of the campaign neatly side-stepped the thorny issue of compliance.
Leading financial services provider Saga have appointed WFCA and WBR to work within their healthcare division.
Specialist healthcare agency WBR was acquired by WFCA earlier in 2011 and this is the first time the two agencies have been invited to pitch as the newly formed Group. Continue reading
Leading regional advertising agency WFCA are launching money transfer giant Western Union’s 2011 winter advertising campaign to promote the idea of giving cash as a gift.
The agency have planned and bought the campaign which utilises a combination of Outdoor, Press and Digital. A heavy-weight National 6 sheet poster campaign is running alongside activity in 164 shopping centres around the UK, and ads will also appear in the Metro newspaper and on metro.co.uk.
Alongside this, the creative work will be showcased on a number of large digital poster sites in Hammersmith. Continue reading
As part of Western Union’s ongoing commitment to communicate regularly to its customer base in Europe and CIS, the company tasked Integrated Agency WFCA to design and build its quarterly e-newsletters which are sent to approximately 270,000 Western Union customers in 14 countries. More than 140 different versions have been produced in order to cover 12 languages and allow personalised content by country and customer segmentation.
As part of Western Union’s ongoing commitment to its high value customer base, the EU & CIS team have launched the first ever multi-channel campaign throughout Europe with the help of WFCA, the Tunbridge Wells based advertising agency.
Still the leading provider of money transfer around the world, Western Union send money to over 300 different countries around the World every day. In order to retain this enviable market position and increase loyalty amongst one of their highest value segments – dual senders they have recently launched a two part campaign to communicate the great new pricings and discounts available throughout Europe.
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