Budgens is reiterating it’s commitment to value with the second phase of a major price cutting strategy and the launch of Tesco Price Match across hundreds of big brands, a huge opportunity reflecting a £13 million investment in the business. Continue reading
People didn’t really understand The Perfume Shop. Looking like a discount store with an open format lead many to ignore it or even assume that the products were ‘hooky’. A broad awareness campaign that took TPS onto TV for the first time as well as interruptive media such as city bins allowed us to establish TPS’ role – making it really easy to get great fragrances. Focussing on the critical Christmas trading period we saw an 11x sales uplift.
Multiyork has a great story to tell, trouble was it wasn’t telling it. Caught in the trap of me-too advertising all it did was highlight product and price and engendered no sense of the Multiyork difference. And Mutiyork really have a difference – a degree of tailoring other high street retailers can only dream about. We encapsulated this benefit and gave a Multiyork a really differentiated role in life.
We put Bathstore on the map. We did this by identifying and then capitalising on a gap in the market between the DIY sheds and small, independent chains/independents. We also gave them a reason to exist – to make great quality, stylish bathrooms available to all. We then used a full media strategy to drive everyone round/through the buying journey.
Integrated advertising agency WFCA has created master furniture makers Multiyork’s 2011 winter sale campaign ‘Tailor–made just for you – Every sofa & every armchair.’ The campaign will consist of national and local press, in-store POS, 8pp brochure and an email campaign to their customer database. To kick-start the campaign an exclusive invite to their VIP preview event was mailed out to their current customers. Continue reading
Integrated advertising agency WFCA on Friday launched Budgens’ 2011 national winter campaign with a series of 20” radio spots.
The objectives of the campaign are to demonstrate helpful value through great one week deals and offers and continue building upon the brand image as the local convenient store right on your doorstep. Continue reading
Integrated agency WFCA have planned and designed a campaign that will re-launch convenience store brand Londis, marking the biggest change to the brand in recent years.
Summer 2011 marked the launch of the ‘Investing in Partnership’ programme, an over-arching campaign designed to convey a series of exciting business announcements to the retail market. This includes a £1m investment in reducing wholesale prices, a £4million investment in expanding their fresh range, and the supply chain that delivers it and the launching of two new retail service offers.
The ad campaign will feature in all major grocery trade publications from June and will continue throughout 2011.
In an increasingly cluttered marketplace, Londis are living proof that you need to adapt to survive. Owned by Irish food retail giants Musgrave Retail Partners, Londis operate over 1,784 independently owned local stores across Britain providing all you need for everyday living.
We’re delighted that our work for Clarence Court won an award at this year’s Roses Advertising Awards. It’s sitting proudly alongside the others we’ve picked up over the last few years. But we’re even more delighted that their eggs are flying off the shelves! If your brand could do with a bit of that, call us.
Full service advertising agency WFCA, has created Budgens’ biggest marketing campaign to date, with the community retailer returning to TV screens for the first time in almost a decade.
The ‘All Star Budgens Christmas’ campaign centres around a traditional Christmas show, with the TV commercial transporting consumers to a festive Victorian-style theatre setting. Here, the half price or better offers are bought to life with beautiful product shots and elegant styling. The stars of the show are the Champagne, Cava, British joints and smoked salmon, and the Budgens independent owners who are at the heart of their local communities. Continue reading
Multiyork, the retailers of tailor-made sofas handcrafted in Norfolk, has launched a brand campaign which it hopes will attract a whole new audience.
The new campaign, developed by integrated agency WFCA, reflects the connection people have with their Multiyork sofa, which has been tailored to them from dozens of styles, thousands of fabrics, and a choice of widths, depths and comfort settings.
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