Multiyork, the retailers of tailor-made sofas handcrafted in Norfolk, has launched a brand campaign which it hopes will attract a whole new audience.
The new campaign, developed by integrated agency WFCA, reflects the connection people have with their Multiyork sofa, which has been tailored to them from dozens of styles, thousands of fabrics, and a choice of widths, depths and comfort settings.
Zip, Europe’s leading firelighter and ignition brand, is unveiling its new “Zip Loves Fire” winter TV, press and POS campaign.
WFCA has created the campaign, working with Prime Focus London, the visual entertainment services company, who have most recently worked on Avatar. The team developed the creative with the vision of having a strong, vivid mesmerizing look of incandescent flames against a black background. This was brought to life with CGI icons representing key messages from the campaign to simply demonstrate Zip’s expertise and product advantages.
The TV adverts feature Zip’s new Croí Na Tine firelog and Original High Performance firelighters. The campaign, which breaks in Ireland on the 1st November during The Apprentice on TV3 and will air throughout November and December, forms part of the brand’s on-going mission to drive growth in the firelighter and ignition category. It is planned to run internationally in 2011.
Firelighter TV advert:
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WFCA, the full service agency, has been appointed to relaunch upmarket egg brand, Clarence Court, after the brand’s recent appointment of its new Marketing Director, Vicki Hazel. Historically trading from farming credentials, Hazel has transformed Clarence Court into a foodie favourite, recommended by celebrity chefs and named on their menus. With a range including hen, goose, duck, pheasant and ostrich eggs, distribution spans Asda, Morrison’s, Sainsbury’s and Waitrose as well as Harrods, Selfridges and Fortnum and Mason foodhalls.
Click on the other birds below to enlarge the images:
WFCA was briefed to develop a new campaign for the brand, communicating the products’ superior taste to an increasingly sophisticated foodie audience. The above the line campaign launches in press in October, heroing “fabulous eggs by fabulous birds”. According to Greg Phitidis, WFCA’s Creative Director “The eggs come from bird breeds such as Burford Brown hens and Old Cotswold Legbars which is why they taste better. In this campaign we have shot them in a way which makes them look beautiful and glamourous, capturing their unique character and positioning Clarence Court as everyday but truly special.”
The campaign is supported by new packaging and a completely new website which features recipes and video content from the brand’s celebrity ambassador Mark Hix. The website goes live this week and includes “behind the scenes” footage of the “fabulous” photo shoot. Clarence Court has also recently appointed PR agency 84 Buckingham Road who have been tasked with championing the brand’s foodie credentials in consumer press.
Clarence Court’s Marketing Director Vicki Hazel, who can be seen in the behind the scenes video, said “I wanted to move Clarence Court on from a farming brand to a foodie brand as our eggs are the best tasting eggs on the market. The advertising is stunning and shows our eggs aren’t from the average free range hen and will taste better as a result. There is also some nervousness around usage of speciality egg so education on the website and in PR is key to our campaign. Mark Hix will add premium foodie credentials to our brand and, with his seasonal knowledge, will ensure our recipes are spot on for the time of year.”
YAZOO, the UK’s favourite milkshake brand, is launching a new MP3 download on-pack promotion, as part of its heavyweight £4.5 million marketing campaign. The promotion will run across 14 million 200ml cluster packs and 500g single serve from August, and offers consumers the chance to exchange one code for a free music download with every purchase.
The new YAZOO on-pack promotion is in partnership with the pioneer of digital music, Napster and was managed by TLC.
WFCA has designed the new promotional bottles that feature the promotion, along with POS, press and digital activity including emails to existing customers to launch the promotion.
Promotional bottles will be launched in August and the designs will run across 14 million YAZOO 200ml cluster packs or 500g single serve bottles.
Greg the Creative Director comments:
“It’s always a challenge integrating on pack promos with the brand, but this one just seemed to come together perfectly and reinforces Yazoo’s positioning of Milk Shaken Up. The O’s of Yazoo are replaced by speakers that are bouncing out a beat as a silhouetted figure boogies away. It’s cool, fun, energetic, and just like the milkshake, will hit the spot with teens and young adults.”
WFCA’s latest work for Yazoo, which features a cow being fired from a cannon, is continuing to impress industry judges. Following Gold at the Fresh Awards, it has now scooped Bronze at the Roses, in the category for best 30-second TV commercial.
The advert, which hit UK TV screens over February of this year, was supported by on-pack promotions and social media activity as part of the brand’s ongoing mission to drive growth in the UK flavoured milk category.
With the award season on the horizon, WFCA are hoping for further glory for the now, famous flying cow.
[tube]http://www.youtube.com/watch?v=MSOh57hIUwM[/tube]
Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide, is launching a £1.3 million May Sale campaign advertising up to 50% off its products.
WFCA, the full-service advertising and marketing agency, has created, planned and bought the TV, press, leaflet and POS to emphasize Bathstore’s total dedication to helping customers create their dream bathrooms. The campaign also highlights Bathstore’s expertise and service offering combined with strength of product design and quality all encompassed in the Sale line ‘We make beautiful simple’, reassuring customers that at Bathstore, buying a Bathroom does not have to be complicated. read more
WFCA, the full-service advertising and marketing agency, has created some April Fool’s communications for two of their clients, YAZOO and Bathstore.
Symone Beard, Senior Account Manager said: “We are always striving to come up with creative, fun and proactive ideas for our Clients and April Fool’s seemed like the perfect brief. To make the brief even more fun and integrated we decided to get all of the Agency involved and held an internal competition to come up with the best April Fool’s gags.”
YAZOO, the UK’s favourite milkshake brand, has recently launched their second phase of the “Milk Shaken Up” campaign, which ties the brand in perfectly with April Fool’s.
Charlie Harris, Senior Copywriter said: “We wanted something that seemed believable and zebra is exotic and interesting, plus the striped packaging was black and white like a cow. Apparently David Gest drinks Zebra milk, so it must be alright!”
Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide:
Mats Persson, Art Director said: “To come up with the idea, I was trying to think of the LEAST likely ‘product news’ announcement ever to come out of Bathstore. This led me quite quickly in the direction of 70′s Avocado green bathrooms… balanced against this it had to be something that could almost be true. So I came up with a ‘new’ way of doing Retro (with new versions of The Mini and Fiat 500 etc being all the rage) so with other words it had be the shape and not the colour being Avocado = the twist.”
Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide, is launching their Spring promotion where ‘All things are bright and beautiful’. Bathstore have up to 50% off 100′s of products and 20% off everything else in their catalogue.
WFCA, the full-service advertising and marketing agency, has created, planned and bought the TV, press, leaflet inserts and POS to emphasize Bathstore’s total dedication to inspirational bathrooms. read more
The Perfume Shop, the UK’s largest specialist fragrance retailer with 177 stores in the UK and Ireland, is debuting on national TV at Valentine’s – following record sales at Christmas.
WFCA, the full-service advertising agency created, planned and bought the £300K campaign, which is a re-work of the hugely successful Christmas theme: “Our Gift to You”. In a retail environment that’s still very much centred around giving consumers value for money their half price promotion and great discounts on other Valentine’s gifts such as teddy bears and chocolates re-enforces The Perfume Shop’s commitment to making gifting easy.
Bathstore, the UK’s largest bathroom specialist retailer with over 160 stores nationwide, is launching a £1.5 million January Sale campaign advertising up to 50% off its products.
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