“When I saw this spot for the final episode of BBC’s The Frozen Planet, I was reminded of how true the old saying “simple ideas are the best ones” truly is.

The brilliantly simple idea of using David Attenborough to narrate the words to Louis Armstrong’s “Wonderful World” over some stunning and well chosen clips of animals and nature.

The end result is not just beautiful but full of the emotional warmth and subtle humour. A fitting tribute to David Attenborough which made me get a small tear in my eye.

Simple. And simply wonderful.”

Mats Persson, WFCA Art Director.