Multiyork Launches Press/DM/POS Push Through WFCA

June 29th, 2009 - Multiyork, the national bespoke sofa manufacturer, has this week launched a national and regional press campaign to promote its Summer Sale with up to 40% off sofas, dining furniture and accessories.

Created by WFCA, the campaign is also backed by new in-store Point Of Sale material for all of its 60 stores, and a DM package, which consists of a 16pp Catalogue, Preview to the Sale Invite and an intro letter sent to existing and potential customers.

The 10-week campaign breaks this week in titles including the Saturday Telegraph and Saturday Times magazine. Media planning and buying is through Walker Media.




Creative Director: Greg Phitidis
Copywriter and Art Director: Linda Holland
Creative Director: Linda Holland
Agency Account Director: Adam Moore
Agency Account Manager: Melanie James
Photographer: Dominic Blackmore


PR: Amanda Harrison 01296 660 294 ah@amandaharrisonmedia.co.uk