WFCA Wins 365 Santa Task

July 2009 - WFCA, has been appointed, without a pitch, to handle the media and digital planning and buying account for www.365santa.co.uk.

365 Santa enables Santa to keep in touch with children all year round, marking special calendar events (such as Easter or Halloween) as well as memorable dates in a child's life (such as first day at school, birthday, lost tooth). Letters are personalised for the child, showing that Santa has taken the time and trouble to write just to them. Packages are available to buy from £2 per month.

WFCA has been tasked with targeting parents and grandparents through an ongoing press and online campaign. Press ads will break in titles including Primary Times, Right Start and Saga this month and online activity focuses on SEO, PPC and via Facebook and Twitter. Media planning and buying is by WFCA account director, Chris Wield.

Clare Quinn, MD at 365 Santa said: "In an era where so much of our communication is by phone and e-mail, the magic of a letter arriving through the post is extra-special and truly something for a child to cherish for many years to come. Why should Santa be in our lives just for Christmas? 365 Santa is there to motivate, inspire and focus children. Our mission is clear - to keep the magic and wonder of Santa alive for children of all ages throughout the whole year."



For further information:
WFCA PR: Amanda Harrison 01296 660 294 ah@amandaharrisonmedia.co.uk