WFCA Launches Bathstore's £1.5 Million September Sale Campaign

August 24th 2009 - Bathstore, the UK's largest specialist bathroom retailer with over 160 stores, is launching a £1.5 million September Sale campaign advertising up to 50% off its products.

WFCA, the full-service advertising and marketing agency, has created, planned and bought the TV, press, leaflet and POS push to emphasize Bathstore's total dedication to helping customers create their dream bathrooms at unbeatable prices. The campaign also highlights that Bathstore designs and manufactures its own ranges, stocking a wide range of designs and prices to suit every budget.

Once again featuring the voiceover of Spooks actress Hermione Norris, the 30 second TV ads break on 24th August to September 5th, with 10 second spots 3rd - 12th September and 23rd - 26th September, running during the breaks of Coronation Street, Champions League, Supercup, Location Location Location, How Clean is Your House, ER and A Place in the Sun; and the going-in break of X Factor.



Stylish magazine press ads communication quality and savings will feature in titles including: Ideal Home, Living, 25 Beautiful Homes, Homes and Garden, Country Homes & Interiors, House Beautiful, Grand Designs and Elle Decoration as well as localised London magazines such as The Hill, The Green and Grove.

Press ads will run in national press and regional titles including: Evening Standard, London Lite, Metro, and Manchester Evening News.

Online activity includes: the Bathstore website's homepage with the September sale images; a September sale email to customer database; PPC with September Sale copy; TV advert available to play on the homepage a week after launch; a new online interactive catalogue.

Meantime, 7.5 million inserts will run in Daily Telegraph, Sunday Times, Daily Mail Weekend, Daily Express, The Times, Herald, The Independent, Guardian Weekend and the Observer.

Point of Sale and in-windows material include: window decals, ceiling posters, tags, shower decals, struts and WC and basin sets.

Brian Harris, Head of Marketing, Bathstore said: "Our proposition is unique in that amidst the increasing number of generalist stores seeking to boost sales - by stocking a few bits of Bathroom equipment - Bathstore, with 15 years experience in the market, is dedicated purely to quality products and designs. We have special product knowledge and understanding that can't be built overnight. In our latest campaign, WFCA has successfully balanced our heritage with the news that our fantastic new Sale is Now On."


WFCA's Bathstore team

Copywriter and Art Director: Alison Brushfield and Wes Walters
Creative Director: Wayne Pashley and Greg Phitidis
Agency Planners: Fiona Quinn and Nick Radley
Agency Producer: Emma Johnston
Agency Account Director: Martin Hart
Photographer / illustrator / designer: Wes Walters and Jodie Arundell
Audio Post-production: Angels Egg
Editor & Editing Company: Nice Biscuits
Post-production company: Nice Biscuits
Media planning / buying agency: WFCA
Media Planner: Jon Cook
Media buyer: Rebecca Wyld

For further information:
Keira Lloyd, New Business Director, WFCA: 01892 511085
Email Keira by Clicking Here