Fresh Creative AWARDS WINNERS ANNOUNCED

October 9th 2009 -

WFCA have been shaking up the awards with their latest campaign for Yazoo, which scooped Gold at the Fresh Awards last night. The campaign which runs through TV, outdoor, packaging and promotions, shows young adults that to make Yazoo, you simply take milk and add some fun. Nothing more. In the TV spot, the brand takes one farmer; one cow and shoots them both out of a cannon, to allow for mid-air milking. And that's it - Milk Shaken Up.

Head of Marketing for Campina's Yazoo, Marielle de Jong said: "We are thrilled to win this award, and also be nominated at Kinsale and London International. Campina and WFCA have worked together to create Yazoo buyers for seven years and this campaign marks the beginning of a new phase of growth for us. Sales results have been fantastic and prove that there's no substitute for understanding and entertaining your consumers when building desire for a brand."



To see the ad, click here: http://www.wfca.co.uk/case_study_yazoo.php