WFCA Launches Bathstore's £1.5 Million Jan Sale Campaign

December 26th 2009 - Bathstore, the UK's largest bathroom specialist retailer with over 160 stores nationwide, is launching a £1.5 million January Sale campaign advertising up to 50% off its products.

WFCA, the full-service advertising and marketing agency, has created, planned and bought the TV, press, leaflet and POS to emphasize Bathstore's total dedication to helping customers create their dream bathrooms. The campaign also highlights that the strength of product quality and great value all combined in the Sale line 'Value that makes you look twice'.

Once again featuring the voiceover of Spooks actress Hermione Norris, the 30 second TV ads break on 23rd December to January 3rd, with 10 second spots December 28th - 9th January and 27th - 30th January, running during the breaks of Bridget Jones, The Edge Of Reason, Gordon Ramsey's F Word, Emmerdale and Ant and Dec's Christmas Show.



Press ads will run in national press and regional titles including: The Times, Metro, The Evening Standard and Aberdeen Evening Express. Localised London magazine press ads show a still from the TV to communicate quality and value messaging.

Online activity includes: the Bathstore website’s homepage with the January sale images; a January sale email to customer database; PPC with January Sale copy; TV advert available to play on the homepage a week after launch; an updated online interactive catalogue.

7 million inserts will run in The Guardian, Mail on Sunday, Radio Times, The Independent, Ideal Home, 25 Beautiful Homes and Elle Decoration.

Point of Sale and in-windows material include: window decals, ceiling posters, tags, shower decals, struts and WC and basin sets.

Brian Harris, Head of Marketing, Bathstore said: "We were largely an unknown treasure 2-3 years ago, but Bathstore now leads the way as the UK's number one bathroom specialist. Our growth and success has attracted many imitators along the way and the sector has never been more competitive. I love our latest campaign created by WFCA, because I feel it puts clear water between us and the others in the market."



WFCA's Bathstore Team

Creative Director - Wayne Pashley and Greg Phitidis
Copywriter/Art Director - Ali Brushfield and Mats Persson
Agency Planners - Fiona Quinn and Nick Radley
Agency Account Director/Manager - Martin Hart and Symone Beard
Photographer / Illustrator / Designer - Selena Goldsmith
Agency Producer - Emma Johnston
Director - Richard Pullar
Producer - Lizzie Knowles
Production Company - Fresh Film Productions
Audio Post-production - Angels Egg
Editor & Editing Company - Simon Willcox, Loaded Dice
Post-production company - Nice Biscuits
Media planning / buying agency - WFCA
Media Planner - Chris Wright
Media buyer - Rebecca Wyld

For further information:
Keira Lloyd, New Business Director, WFCA: 01892 511085
Email Keira by Clicking Here