WFCA launch a new £3.5million TV & Outdoor campaign for milkshake brand Yazoo

YAZOO, the UK’s favourite milkshake brand, is to unveil a new heavyweight £3.5m TV and outdoor advertising campaign. The 30 second TV ad, which first breaks in Ireland on the 1st of March and forms part of the brand’s on-going mission to drive growth in the UK flavoured milk category, will run until the 30th March. A print version of the ad will then appear on buses across the UK, running in parallel with a nation wide sampling campaign and on pack promotions.

In close cooperation with WFCA, Campina repositioned the YAZOO brand in 2008 to appeal to a much wider audience than before. The first phase was completed in November last year and encompassed the introduction of modern packaging and new recipe with real fruit juice and no artificial sweeteners. This second phase builds further upon the “Milk Shaken Up” campaign, strengthens the creative link and takes the idea on TV.

The ad, created by WFCA, shows an ordinary day in the life of a YAZOO cow, where milk is daily shaken up in an extraordinary way: How else would anyone make a milkshake this natural but to milk their cows while being fired out of an old cannon? The pure and clean nature of the countryside setting complements YAZOO’s new healthier recipe credentials and the unorthodox behaviour of the YAZOO cow highlights the brand’s light-hearted qualities.