November 1, 2011

WFCA appointed by Liberty Wines

WFCA have been appointed by Liberty Wines to create a brand new consumer and trade facing website for their Alpha Zeta wine brand as they look to increase the profile of the brand across all markets.Initially developed to meet the needs of the Independent and on-trade channels in the UK, Alpha Zeta is now being distributed to the US, Japan and throughout Europe.With previous experience working with alcohol brands including Beringer, Codorniu, Ruddles and Abbot Ale, WFCA were able to demonstrate their extensive knowledge in this sector and digital expertise, which helped secure the business.
July 27, 2011

WFCA secures media and creative account for TGA

WFCA have firmly established expertise in the grey market by winning the media and creative account for TGA, the UK’s leading manufacturer and distributor of Mobility Scooters. With previous experience working with Help the Aged and AGE UK WFCA were able to demonstrate extensive knowledge in this niche sector, which helped secure the business. Continue reading →

July 13, 2011

WFCA designs and builds multi-lingual e-CRM project for Western Union

As part of Western Union’s ongoing commitment to communicate regularly to its customer base in Europe and CIS, the company tasked Integrated Agency WFCA to design and build its quarterly e-newsletters which are sent to approximately 270,000 Western Union customers in 14 countries. More than 140 different versions have been produced in order to cover 12 languages and allow personalised content by country and customer segmentation.

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July 7, 2011

WFCA Launch all new Londis ‘Investing in Partnership’ programme

Integrated agency WFCA have planned and designed a campaign that will re-launch convenience store brand Londis, marking the biggest change to the brand in recent years.

Summer 2011 marked the launch of the ‘Investing in Partnership’ programme, an over-arching campaign designed to convey a series of exciting business announcements to the retail market. This includes a £1m investment in reducing wholesale prices, a £4million investment in expanding their fresh range, and the supply chain that delivers it and the launching of two new retail service offers.

The ad campaign will feature in all major grocery trade publications from June and will continue throughout 2011.

In an increasingly cluttered marketplace, Londis are living proof that you need to adapt to survive. Owned by Irish food retail giants Musgrave Retail Partners, Londis operate over 1,784 independently owned local stores across Britain providing all you need for everyday living.

May 7, 2011

Award winning creative work

We’re delighted that our work for Clarence Court won an award at this year’s Roses Advertising Awards. It’s sitting proudly alongside the others we’ve picked up over the last few years. But we’re even more delighted that their eggs are flying off the shelves! If your brand could do with a bit of that, call us.

February 4, 2011

Codorníu makes TV debut through sponsorship deal

Leading Spanish sparkling wine producer, Codorníu, will be featuring on UK TV screens for the first time after securing a sponsorship deal with new Channel 4 food series, ‘The Secret Supper Club’.

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The series, which is hosted by renowned food and drink expert, Olly Smith, will run for 10 weeks and air on February 5th 2011, following ‘Come Dine with Me’ on Saturday afternoons and reaching an estimated 8m adults †. Continue reading →

December 9, 2010

Budgens returns to TV with All Star Christmas Campaign

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Full service advertising agency WFCA, has created Budgens’ biggest marketing campaign to date, with the community retailer returning to TV screens for the first time in almost a decade.

The ‘All Star Budgens Christmas’ campaign centres around a traditional Christmas show, with the TV commercial transporting consumers to a festive Victorian-style theatre setting. Here, the half price or better offers are bought to life with beautiful product shots and elegant styling. The stars of the show are the Champagne, Cava, British joints and smoked salmon, and the Budgens independent owners who are at the heart of their local communities. Continue reading →

November 30, 2010

Multiyork launches new winter brand campaign

Multiyork, the retailers of tailor-made sofas handcrafted in Norfolk, has launched a brand campaign which it hopes will attract a whole new audience.

The new campaign, developed by integrated agency WFCA, reflects the connection people have with their Multiyork sofa, which has been tailored to them from dozens of styles, thousands of fabrics, and a choice of widths, depths and comfort settings.

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