We’re delighted that our work for Clarence Court won an award at this year’s Roses Advertising Awards. It’s sitting proudly alongside the others we’ve picked up over the last few years. But we’re even more delighted that their eggs are flying off the shelves! If your brand could do with a bit of that, call us.
Leading Spanish sparkling wine producer, Codorníu, will be featuring on UK TV screens for the first time after securing a sponsorship deal with new Channel 4 food series, ‘The Secret Supper Club’.
The series, which is hosted by renowned food and drink expert, Olly Smith, will run for 10 weeks and air on February 5th 2011, following ‘Come Dine with Me’ on Saturday afternoons and reaching an estimated 8m adults †. read more
Full service advertising agency WFCA, has created Budgens’ biggest marketing campaign to date, with the community retailer returning to TV screens for the first time in almost a decade.
The ‘All Star Budgens Christmas’ campaign centres around a traditional Christmas show, with the TV commercial transporting consumers to a festive Victorian-style theatre setting. Here, the half price or better offers are bought to life with beautiful product shots and elegant styling. The stars of the show are the Champagne, Cava, British joints and smoked salmon, and the Budgens independent owners who are at the heart of their local communities. read more
Multiyork, the retailers of tailor-made sofas handcrafted in Norfolk, has launched a brand campaign which it hopes will attract a whole new audience.
The new campaign, developed by integrated agency WFCA, reflects the connection people have with their Multiyork sofa, which has been tailored to them from dozens of styles, thousands of fabrics, and a choice of widths, depths and comfort settings.
Armour Home, creators of award winning solutions for the consumer market, have partnered with WFCA to promote the release of their new Q2 Internet Radio.
The cube-shaped device, which has built in WiFi and is available in five funky designs, can be controlled by motion: tipping it sideways onto another face will change stations, while tilting it forward or back will adjust volume. It is the perfect addition for the tech savvy customer and makes a great gift for those wanting something cool, fun and just a little bit different. read more
As part of Western Union’s ongoing commitment to its high value customer base, the EU & CIS team have launched the first ever multi-channel campaign throughout Europe with the help of WFCA, the Tunbridge Wells based advertising agency.
Still the leading provider of money transfer around the world, Western Union send money to over 300 different countries around the World every day. In order to retain this enviable market position and increase loyalty amongst one of their highest value segments – dual senders they have recently launched a two part campaign to communicate the great new pricings and discounts available throughout Europe.
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WFCA plc, the full-service advertising and marketing agency has appointed Nick Adams to the role of New Business Director.
Nick spent several years working for various agencies and as a new business consultant in London before joining BTL agency SMP where he held the position of Business Development Manager until his appointment at WFCA. read more
Zip, Europe’s leading firelighter and ignition brand, is unveiling its new “Zip Loves Fire” winter TV, press and POS campaign.
WFCA has created the campaign, working with Prime Focus London, the visual entertainment services company, who have most recently worked on Avatar. The team developed the creative with the vision of having a strong, vivid mesmerizing look of incandescent flames against a black background. This was brought to life with CGI icons representing key messages from the campaign to simply demonstrate Zip’s expertise and product advantages.
The TV adverts feature Zip’s new Croí Na Tine firelog and Original High Performance firelighters. The campaign, which breaks in Ireland on the 1st November during The Apprentice on TV3 and will air throughout November and December, forms part of the brand’s on-going mission to drive growth in the firelighter and ignition category. It is planned to run internationally in 2011.
Firelighter TV advert:
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WFCA, the full service agency, has been appointed to relaunch upmarket egg brand, Clarence Court, after the brand’s recent appointment of its new Marketing Director, Vicki Hazel. Historically trading from farming credentials, Hazel has transformed Clarence Court into a foodie favourite, recommended by celebrity chefs and named on their menus. With a range including hen, goose, duck, pheasant and ostrich eggs, distribution spans Asda, Morrison’s, Sainsbury’s and Waitrose as well as Harrods, Selfridges and Fortnum and Mason foodhalls.
Click on the other birds below to enlarge the images:
WFCA was briefed to develop a new campaign for the brand, communicating the products’ superior taste to an increasingly sophisticated foodie audience. The above the line campaign launches in press in October, heroing “fabulous eggs by fabulous birds”. According to Greg Phitidis, WFCA’s Creative Director “The eggs come from bird breeds such as Burford Brown hens and Old Cotswold Legbars which is why they taste better. In this campaign we have shot them in a way which makes them look beautiful and glamourous, capturing their unique character and positioning Clarence Court as everyday but truly special.”
The campaign is supported by new packaging and a completely new website which features recipes and video content from the brand’s celebrity ambassador Mark Hix. The website goes live this week and includes “behind the scenes” footage of the “fabulous” photo shoot. Clarence Court has also recently appointed PR agency 84 Buckingham Road who have been tasked with championing the brand’s foodie credentials in consumer press.
Clarence Court’s Marketing Director Vicki Hazel, who can be seen in the behind the scenes video, said “I wanted to move Clarence Court on from a farming brand to a foodie brand as our eggs are the best tasting eggs on the market. The advertising is stunning and shows our eggs aren’t from the average free range hen and will taste better as a result. There is also some nervousness around usage of speciality egg so education on the website and in PR is key to our campaign. Mark Hix will add premium foodie credentials to our brand and, with his seasonal knowledge, will ensure our recipes are spot on for the time of year.”
WFCA have landed the Codorníu UK creative and media advertising account.
The Tunbridge Wells-based agency will handle strategic planning, creative and all UK on-and-offline Media Planning and Buying, and has been tasked with driving brand awareness and loyalty for the UK’s number one sparkling wine brand.
Jo Sorenson, Codorníu’s UK Brand Manager, said: “We are delighted to be investing in a new creative campaign for Codorníu. It is great to work with an agency which so clearly understands our brand and we are excited about the creative ideas we are seeing in our planning meetings.”
Michael Richards, WFCA plc’s CEO, said: “Codorníu is a brand with a fantastic heritage and it is in an excellent position to build on its rightful position as the leading sparkling wine brand in the UK. We’re really excited about working with Codorníu and helping them cement their number one position in the UK.”
Codorníu is owned by Grupo Codorníu, one of the world’s oldest family-owned businesses, based in Barcelona. The Codorníu family started making wine in 1551 and in 1872 were the first to produce cava. Today, the group has the largest vineyard holding in Spain and owns 10 wineries in Spain, Argentina and the US. The UK office was established in 1997 and is located in Tunbridge Wells.
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